Kitchen Paper Holder Amazon Listing Design
Problem:
The listing lacked clear focus and felt visually unstructured, making it difficult for users to quickly understand the product’s purpose and benefits. Key information was not prioritised, reducing clarity and impact.
Approach:
I focused on simplifying the visual communication by structuring the content around user behaviour - fast scanning and quick decision-making - while ensuring each visual delivers one clear message.
Solution:
I redesigned the visuals with a strong hierarchy, reduced unnecessary elements, and emphasised the product and its key benefits through cleaner composition and more focused messaging.
Outcome:
The result is a clearer, more structured listing that improves readability, strengthens product perception, and creates a consistent system that can be scaled across similar products.
