Problem:
The brand had no clear visual or strategic foundation, leading to inconsistent communication and a lack of recognisable identity across different touchpoints. This made it difficult to build a strong and trustworthy brand presence.
Approach:
I approached this project by defining the brand from the ground up - focusing on both strategy and visual identity. The goal was to create a clear system that aligns brand values, tone, and visuals into one cohesive direction.
Solution:
I developed a complete brand book, including logo system, color palette, typography, and visual rules, supported by clear usage guidelines to ensure consistency across all applications.
Outcome:
The result is a structured and scalable brand system that improves consistency, strengthens brand recognition, and allows the brand to grow while maintaining a clear identity.
